Attitude Inc Celebrates ‘The 12’ Custom Nike SB Dunk High Collection

Earlier this year, Nike SB released the ‘Unbleached Pack’ containing a Dunk Low, which was dyed purple and a Dunk High which was left plain. They posed a challenge to their Orange Label accounts to create their own custom creation using the High-top silhouette, and UK-based legacy skate shop Attitude Inc took it to the next level, doing something quite unique.

At first, they thought to just simply use a coloured dye, but then the crew had an epic idea! Looking to their community, staff and friends for inspiration they completely reworked their small allocation of the ‘Unbleached’ Dunk High, coming up with a dozen new and old colourways, giving birth to ‘The 12’.

Working with customiser @lovesneakershatesneakerheads, together they crafted iconic combos such as the ‘Chicago’, made famous, of course, by the Air Jordan 1. The ‘Pink Panther’ was a cool original take, and so was the Cheech & Chong-esque ’Bloods and Crips’ iteration.

Attitude Inc, you guys killed it! They celebrated the past weekend holding a launch party for ‘The 12’ and we’ve included some on-foot shots from the event above. They’re also running a competition with @nikesbornothing to give one of their followers a chance to own their very own ‘Lucky 13’ bespoke pair.

Don’t forget to create your own SF profile to stay updated! Simply click ‘Sign in’ on our menu and join the fam.⁠