Duke hires ex-Nike, NBA staffer to help players with NIL
DURHAM, N.C. (AP) — New Duke men’s basketball coach Jon Scheyer has hired a former Nike and NBA staffer for a newly created position with duties that include overseeing basketball opportunities. name, image and likeness (NIL) for Blue Devils players.
The school announced on Tuesday the hiring of Rachel Baker as the program’s first executive director. Duke described Baker’s role as helping players “enhance their personal and professional skills,” including NIL partnerships through his experience in sports marketing.