JLo Beauty, Nike, Fila, Anytime Fitness, etc.

JLo Beauty, Nike, Fila…and more brands targeting the US consumer right now. Check out our previous Sales Leads columns.

Beauty JLoa high-performance skincare range founded by a world-renowned artist Jennifer Lopez, announced its first category expansion with the highly anticipated launch of body care. Presentation JLo Bodya high-performance skin care line for the body, backed by clinical studies. Firm + Flaunt Targeted Booty Balm is the first clinically tested formula to be launched under the JLo Body franchise, at the request of ageless JLo Beauty consumers looking to enhance their body care with new textures and active ingredients that deliver powerful results. July 24e – Jennifer’s birthday – the superstar gave new meaning to the ‘birthday suit’ by unveiling it at the launch of JLo Body as part of a omnichannel marketing campaign. The launch campaign includes bi-coastal billboards, print ads, emails, text messages, exclusive social content, LIVE moments with Jennifer, influencer campaigns, activations with exclusive retailer Sephora and partnerships with select JLo superfans – all with the aim of celebrating the mantra of the founder of the brand: Beauty has no expiration date. JLo Beauty Firm + Flaunt Targeted Booty Balm ($65 USD) is available now at www.jlobeauty.com.

Nike closed its global media review and named Brands IPG MediaInitiative and independent agency based in Dallas PMG and, to share most of his account. PMG will be its integrated media agency in North America as well as its global digital capabilities partner, while Initiative will manage integrated media globally. Wieden+Kennedy (W+K), which remains Nike’s official creative agency, was the media plan holder in North America. According to sources, Wieden may retain some business in North America. WPP’s Mindshare and Stagwell’s Assembly previously managed the brand’s media in Europe, and independent agency W+K held the media account in North America.

Sportswear brand fila signed a multi-year agreement with Havas Media Groupit is sports marketing unit manage and develop rights with athletes and sports properties, as well as promote its brand in all the countries where it operates. Havas Sports & Entertainment Italia will handle the assignment, which includes ongoing sports deals, new sports marketing initiatives, “targeted activations” and PR, Mediapost reported. The agreement includes proprietary tools such as Havas’ Sponsorship Evaluation System, which measures the effectiveness of sports sponsorships.

Live reachDuring this exclusive event on September 29, 2022, brand decision makers and marketing service providers will share and accelerate their knowledge on key topics such as multicultural marketing, e-commerce marketing and leveraging marketing technologies. To learn more about Portada Live’s networking solutions involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

Two of The Coca-Cola CompanyNorth America’s biggest brands are taking significant steps to support a circular economy for plastic packaging. DASANI deploys 100% recycled PET plastic bottles (excluding caps and labels), and Leprechaun launches a whole new look – the iconic green bottle will switch to transparent plastic from August 1st –New bottle. Same sprite. Now made with clear plastic to help this bottle remake. As the brand’s first major update in over 60 years, Sprite’s makeover marks a historic moment for the fan-favorite soda. In the latest TV spot, the brand tapped into NBA phenoms, Anthony Edwards and Trae young as well as the drink behind some of sports and music’s most iconic commercials, like Drake’s beloved “The spark” commercial. The duo take center court alongside Sprite’s new CLEAR bottle to show that it may be next-gen, but the game is the same, as is Sprite’s classic lemon-lime taste , now only in a bottle designed to be remade again. Edwards also takes over Highlight House social media to discuss his hot views on the upcoming season, and much like Sprite’s new look. Along with its new drip, Sprite is showcasing a new visual with a revamped logo and packaging design. Sprite’s packaging graphics will retain their recognizable green hue and prominent “Recycle Me” message, which supports its commitment to sustainability. The Coca-Cola Company’s flagship brands, Sprite and DASANI, are both introducing packaging transformations as part of the company’s strategy. world without waste initiative.

Pepsi highlights the diversity of Latin American cuisine with new content and a fan reward, to prove that no matter how beloved a signature dish is, it can be #MejorConPepsi. To bring the campaign to life, Pepsi went behind the scenes of a family’s debate, as a Puerto Rican and Cuban rapper Fat Joe and his Colombian-born wife Lorena plunged into their own heated argument over the “correct” way to prepare some of their favorite dishes, starting with their most common sources of contention: tacos and arroz con pollo. . mange, the brand is also launching an exclusive DoorDash offer for fans to sample their own favorite Hispanic dishes. Consumers in New York, Los Angeles, Miami, Chicago, Dallas and Houston will receive $5 off a food order of $15 or more when they purchase an Iced Pepsi or Pepsi Zero Sugar, at select local Hispanic restaurants through August 11. while supplies last. In its second year, the #MejorConPepsi The campaign will showcase major Hispanic dishes, from empanadas to arroz con pollo, in branded content across TVC, social media, OOH and retail outlets.

Veteran NBA point guard, entrepreneur and philanthropist, Russell Westbrook, has officially entered the digital media business by launching Russell Westbrook Enterprises, new digital media division, RW Digital. The division has designed specific programmatic solutions that enable brands to more effectively reach diverse audiences and amplify minority owned and operated publishers. Since its rise, Westbrook’s business portfolio has grown to span multiple verticals, including venture capital, fashion, real estate, insurance and now digital advertising. With the driving force behind the resourceful betterment of its community being the focal point, Westbrook has intentionally expanded its mission of empowerment through the thoughtful exploration of additional pathways to success. Causal IQ, a leading provider of programmatic solutions, was selected by Westbrook and his team as a strategic partner based on their extensive programmatic advertising expertise and decades-long knowledge of digital media. Since formalizing the partnership, RW Digital has built a portfolio of clients with key brands including AT&T, PepsiCo, Moderna, American Airlines and American Entertainment Network.

Fitness at any timea 24-hour health and fitness club, has selected Mischief at no fixed address as a creative agency. The agency will provide creative support such as long-term brand development and campaign creation for the fitness giant. Currently the fastest growing fitness franchise, Anytime Fitness credits its culture to a more humble beginning in 2002 when its three founders, Chuck Runyon, Dave Mortensen and Jeff Klinger, first met at a fitness club. fitness they worked in in the early 1990s in St. Paul, Minn. At the time, the trio pioneered the idea of ​​24/7 fitness, as well as the barcode security system, now key fob. Together they have built a business model that has broken the patterns the fitness industry once operated on, providing a more holistic approach to health. The brand has expanded into multiple markets, expanding its operations to all seven continents, including Antarctica.

Darryl A. Chapin