Joe Freshgoods Has More Coming With New Balance
When it comes to the sneaker world’s most prolific and relevant creatives and collaborators of the moment, Joe Freshgoods’ name is right up there. Over the past couple of years, JFG has linked up with the industry’s hottest brands to bring new takes to fan-favourite silhouettes, each time staying true to his signature design acumen. Closing out 2022 on a high was a team-up with New Balance on the 993. Across a low-key, pastel colour palette, the creative switched out beloved cream soles and laces for peachy ones – a bold move that was super well received. Freshgoods has even linked up with NB on the 550 and the 9060 too. In addition to New Balance, he’s also partnered with Vans Vault to create bright takes on the Style 36 LX.
Now it seems JFG is ready to continue his ongoing affair with New Balance, taking to his Instagram Stories to share a cryptic yet direct note that revealed an incoming announcement. Having already covered so much ground with the heritage brand, it’s likely he’ll opt to lend his creative touch to some of the hottest’s models from the brand at the moment – think the 2002R or even the 1906.
Keep it locked to SF for all the updates!
