Nike AIR MAX 1 Smart Exokeleton | Videos

* As part of the 35th anniversary of one of its most revolutionary shoes, Nike guest MACHINE, an advanced smart tech apparel brand launched in 2011. The company is founded on the belief that fashion technology should be functional, intuitive and aesthetically pleasing to enhance consumers’ lives rather than disconnect and distract them. The brand has achieved a wearable aesthetic that is enduring, disruptive, and continually pushes the boundaries in techwear.

It made perfect sense for Nike to invite MACHINA to create a reinterpreted version of the air that blends durability, innovation and design using the Nike Air Max 1 as its main inspiration. The shoe’s design has become a favorite among urban subcultures and connoisseurs of retro aesthetics – while enjoying continued popularity among sneakerheads and avid collectors.

A revolutionary innovation for its time, the Air Max 1 was the first shoe to feature translucent pockets filled with pressurized gas.

These pockets, called “air units”, built into the shoe’s midsole and visible from the outside of the shoe, ultimately reduced the weight of shoes and subsequently influenced the design of sportswear and sneakers for the next three decades.

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Nike commemorates the sneaker’s release with a worldwide celebration every year on March 26. “Air Max Day” now serves as the playground to usher in and showcase some of Nike’s most exciting new releases. The event also provides an opportunity to bring back some of the brand’s most prized and sought-after classics.

For Air Max Day 2022, Nike commissioned MACHINA to create a special new design of the classic Air Max 1. MACHINA had the honor of designing and developing a customizable 3D printed part for the Air Max 1 “Wabi-Sabi” using durable materials such as as micromotors from old computers and toys, PLA is a plastic substitute made from fermented vegetable starch (usually corn) that is quickly becoming a popular alternative to traditional petroleum-based plastics.

MACHINA created a workshop model that eventually became the model for the 35th anniversary reissue – reinforcing the legacy of a beloved piece of culture. Allowing people to customize it to their liking using multiple materials from leftover leather, paint, and spray cans.

Nike’s Air Max 1 was originally developed by designer Tinker Hatfield who is credited with subsequent Air Max models like the Air Max 90, Air Jordan 3 and Jordan 4, and the Nike Air Max deluxe . With the release of the Air Max 1, Hatfield launched an unprecedented revolution in sports sneakers. The design took the world by storm, inspiring Nike to capitalize on its visibility and promote Air across the brand, eventually making Air Max Running a franchise alongside Air Jordan.

Through a distinctive manufacturing process and a deep understanding of the smart apparel industry, MACHINA has become well known for bold designs and bold new reinterpretations of material usage. MACHINA is leading the future of technology-driven clothing by integrating electronic components into any type of clothing. Founders Antonio and Linda Franco have developed a testing process that draws on an ongoing appreciation of the fashion industry while incorporating bold and inspiring uses of technology. This collaboration with Nike was just one example among many.

To view their apparel and learn more about their mission, please visit www.machina.cc.
source: machina.cc

Darryl A. Chapin