How to Style the Sneaker Freaker x atmos GEL-Lyte III ‘Alley Cats’

Following the sell-out release on June 18 via the SF Shop and epic pop-up installations at atmos Tokyo and Harlem, the ‘Alley Cats’ received a highly-anticipated global drop! Our Where to Buy guide featured almost 70 retailers who were stocked on July 4, and pairs sold out with the quickness! The keen cats who copped put their pairs straight on-foot, allowing that purple to pop and dimming the lights to see those Tiger Stripes glow.

As a three-way collaboration, the Sneaker Freaker x atmos GEL-Lyte III was executed with both Melbourne and atmos’ Tokyo base in mind. What do they both have in common? Sprawling alleyways and side streets chock-a-block full of cultural hubs, cool cafes and boutique retailers. Inspired by the ‘Alley Cats’ present in each city, the GEL-Lyte III OG was decked out in a wild material mix, from tactile cowhide to shimmering purple satin and even shorthair grey suede. Toxic green touches are added via the outsole hits and laces. Signature logo touches were added on the mismatched heel and insoles, with hidden branded detailing on the split tongue.

We’ve been seeing all the snaps of the ‘Alley Cats’ and can hear them purring through the screen, making them purr-fect for this week’s How to Style feature.