Throwback to Social Status x Nike Air Max Penny 1 “Recess”
Time and time again, James Whitner of The Whitaker Grp has reaffirmed that he is here for something much bigger than himself. Every swoosh and Jumpman brand collaboration he has overseen has been a means by which he and his teams have given voice to the voiceless. The Social Status x Nike Air Max Penny 1 “Recess” duo is no different.
Inspired by the various sports played during downtime between classes, Whitner et al’s take on the original signature model for Anfernee Deon “Penny” Hardaway debuted via raffle on July 15, but The Whitaker Grp recently shared news of a good launch of his latest joint effort. But beyond offering an anti-bot method of getting its shoes out, the conglomerate has used its latest Nike collab to give back to the community it both represents and serves.
Inspired by Whitner’s own experience with back-to-school season, which he has publicly declared to be one of “the worst times of the year”, customers of the Social Status Air Max Penny 1 will have the opportunity to provide information for a person in need and/or organization committed to helping families ahead of the new school year to whom they wish to donate a pair. Clients who have no one or organization in mind can also leave the charitable gesture to the choice of The Whitaker Project, the agency’s nonprofit arm. Ultimately, what the brand’s Pay-It-Forward launch is trying to accomplish is alleviate the demoralizing feeling of not having many families in the face of back to school. Through this initiative, the sneaker community can come together to support others facing economic hardship.
The “Black” and “Desert Sand” colorways of the Air Max Penny 1 by Whitner and team will launch via the Pay-It-Forward initiative on Friday, July 22 at 9 a.m. EDT via the Social Status website.
For more swoosh branded sneakers, check out the latest Air Jordan 1 releases.