Zoom on the Nike Air Max 90 “Blood Orange”

Nike is expanding its “Fruit Pack” this summer to include the impressive Nike Air Max 90 “Blood Orange”. The latest colorway in the Nike family, this sneaker is already turning heads in the sneaker world. It promises to be the highlight of Nike’s summer event alongside other silhouettes the brand has dedicated to specific fruit flavors. Essentially, this rendition is set to debut a white mesh design with matching plastic and leather overlays. Nike will also include a black Nike Swoosh logo on the sides and flood the rubber outsole, Air Max unit and overlay system with Blood Orange detailing. Let’s take a closer look at the Nike Air Max 90 Blood Orange and what you can expect.

The Nike Air Max 90

The Nike Air Max 90 is a cornerstone of sneaker culture and arguably one of Nike’s most notable designs since its inception. While the original colorways of this line had the biggest impact on the market, the silhouettes also made their mark. They’ve given the sneaker world some of the most exciting and notable releases and collaborations of decades. As the name suggests, the Air Max 90 was released in 1990 as the brand’s second flagship shoe. It followed in the literal footsteps of the front row and was designed by Tinker Hatfield. Hartfield’s initial imagination of the shoe – the infrared colorway – is considered the line’s most legendary and popular version. It also inspired the color blocking scheme that Nike continued to use in their releases. Since its debut, the Air Max 90 has been released in several exquisite variants, all of which include ACG paddles and FlyEase mods. Nike recently released three modern takes on the Duck Camo colorway, bringing it back into the limelight and turning it into an overnight icon. The sensational response to the Duck Camo colourway is partly due to its association with atmos – the Japanese retailer.

Recent Air Max 90 Releases

To celebrate its 30th anniversary, Nike has completely rebuilt the Air Max 90 to produce several OG-inspired renditions of the line. The pairs feature a significantly slimmed down profile achieved through adjustments to the heel counter, toe box height, and panel scale. Nike released an early release with the Triple White Pinstripe before releasing other awesome releases. Over the past few months, Nike has unveiled several fruit-inspired renditions of the Air Max 90. These sets feature colourways inspired by different fruits, with the latest being the Air Max 90 “Bloody Orange”. As the name suggests, the design is inspired by blood orange.

Design

Like other summer renditions released by the Nike Sportswear team, the Blood Orange employs a mostly “colorless” aesthetic in its TPU, mesh and leather construction. Detailing on the spine, inner lining, and profile swooshes feature a black contrast that blends well with the design. In turn, many supporting components – logos, guylines, etc. – stay on theme with rich blood orange hues. The insoles house the signature fruit from the Nike Fruit Pack. In a nod to the fruit theme, the underside of the Nike Air Max 90 “Blood Orange” appears in an entirely fruit-inspired style. Slippers pay perhaps the most direct homage to the orange fruit. The sneaker is defined by a white mesh base that is perfectly combined with matching plastic and leather overlays. Overall, the contrast is provided by the Red/Orange and Black accents found throughout the outsole and upper. The general aesthetic is as its name suggests: blood orange.

Comfort

It’s not hard to see why the Nike Air Max 90 has remained a sneaker fan favorite over the years. Since its inception in 1990 and designed by Hartfield, the sneaker model has been one of the most comfortable shoes you can buy, and it remains so. Created from a mix of mesh, nubuck and tumbled leather, the upper of the Blood Orange will keep your feet comfortable and secure. The exterior is both durable and ergonomic, giving your feet the perfect fit you need for long days. You can walk, run and jog in these Nike Air Maxs without hurting your feet or feeling strained at night. All of this is further supported by the visible Air unit under the heel of the sneaker enclosed in a white midsole that provides optimal support and comfort at all times.

Branding

Nike is famous for its prominent brand image, and most sneakerheads loyal to the brand love it. In this recent addition to the fruit pack range, the shoemaker has included their signature Swoosh logo on the medial and lateral sides in black with a red outline. The logo is designed to mimic blood orange, which is the inspiration behind the sneaker. Other branding touches on the show include line-specific Air Max branding on each side of the shoe and Nike Air rubber heel tabs.

Price and availability

While the OG Nike Air Max 90 is currently $120, a special edition could set you back $180. The Nike Air Max 90 Blood Orange is currently selling for $130 and is expected to be available at the Nike Store and select retailers this summer. Nike constantly publishes information about the shoe, where to buy it and how much it costs on its official website.

Conclusion

While the Nike Air Max 90 “Blood Orange” official images show off a wild and exciting colorway that has already captured the sneaker world, this fruit pack addition embodies the color blocking plan that Nike Air Max sneakers are known, while remaining faithful to its citrus inspiration – blood orange. The combination of white mesh, leather, and plastic also gives it a classic, retro look that modern and OG wearers will appreciate. To top it off, it offers great comfort and good support. It’s a safe buy.

Darryl A. Chapin