Drake asks Lil Yachty to promote new Nike shoes
Sportswear giant Nike knew what they were doing when they teamed up with Drake. Similar to athletes, the superstar rapper is capable of uplifting everyone around him. Best of all, other rappers want to team up with Drake whenever they get the chance.
Earlier this year, Drake launched his own sub-label under Nike called NOCTA. In addition to performance apparel, NOCTA is tackling lifestyle footwear. So far, two colorways of the NOCTA x Nike Hot Step Air Terra have been released, and a third is on the way.
Drake tapped rapper Lil Yachty to promote the “Black & Gold” colorway to build hype for the already highly anticipated shoes. NOCTA posted photos of Lil Yachty modeling the unreleased shoes on all of their social media accounts. Below is everything fans need to know to shop the shoes before they sell out.
Information NOCTA x Nike Hot Step Air Terra ‘Black & Gold’
The NOCTA x Nike Hot Step Air Terra ‘Black Yellow’ will release on September 16, 2022. Fans can purchase the shoes for $190 on the NOCTA website and at select retailers.
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Once Drake’s shoes are sold, fans can purchase a pair on resale sneaker sites like eBay, StockX or GOAT. We recently praised Nike and Drake for producing enough shoes to keep them relatively affordable for the average consumer.
Unlike the triple white and triple black shoes that preceded it, the “Black & Gold” colorway is the first installment in Drake’s signature line to move away from the monochromatic aesthetic.
Between the albums, the sneakers, and the clothing line, it’s been an exciting 12 months for Drake. Luckily for us, the 35-year-old rapper shows no signs of slowing down anytime soon. Stay with FanNation Kicks for all your sneaker news.
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