Nike’s new Air Force 1s are designed to always stay fresh. Will it work?

Sneakers, unless stored in their box, have a fairly short lifespan. They wear out pretty easily, even if you don’t wear them every day. It’s a design flaw that few brands haven’t fallen victim to. It’s the nature of shoes, really. They’re the tires of your daily driver – what separates your bare feet and socks from rain, sleet, snow, road salt and spilled drinks on city sidewalks. But when a new pair of sneakers go bad, whether by accident (crowded bar, muddy music festival) or your fault (spilled drink, dropped snack), it’s still a shame.

But Nike thinks it has a solution: Check out the Air Force 1 ’07 Fresh, an all-white iteration of the Air Force 1 that will be wrinkle-resistant, easier to clean and more breathable, making them less likely to smell. , even after a few clothes without socks in the middle of summer. Additionally, the entire branding, which is woven onto the original AF1, is debossed, preventing unclear liquids from permanently staining the sewing fabric. And, as a bonus, although most sneakers come this way, Nike throws in an extra set of laces – woo!

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Some people live with these scuffs and smudges, much to the chagrin of those who appreciate clean, crisp kicks. The Air Force 1s in particular polarize more than others – and that’s probably why Nike chose this silhouette to test out their new “Fresh” technology. On one side you have those that will only come out in pairs that are both brand new and pearly white. On the other side, there are those who covet the “baked” look, an adjective invented on Twitter and relayed to as many people as possible through memes.

The “baked” Air Force 1s have creases, dirty logos and worn outsoles. The laces are left with leftovers from late nights; there is residue from subway rides on the midsole; sticky splashes of old beer on the toe. For some, they have gone too far. For others, it’s an aesthetic choice. One would assume that Nike doesn’t care how you wear your sneakers, but an upcoming release implies otherwise.

The Nike Air Force 1 ’07 Fresh will be released on July 15 at 10:00 AM EST.

Nike

Nike Air Force 1 ’07 ‘Fresh’

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Darryl A. Chapin