Social Status x Nike Air Max Penny 2 ‘Playground’ Release Info & More – Footwear News
After delivering the highly anticipated Nike Air Max Penny 1 “Recess” collaboration, Social Status is back to give the iconic Air Max Penny 2 a fresh new look.
The retailer – one of the Whitaker Group banners owned by retail mogul James Whitner – has unveiled the Social Status x Nike Air Max Penny 2 “Playground”, which will arrive before the end of the month. The shoe will be available in two colors: “Black/White” and “White/Blue”.
The collaboration, according to Social Status, pays homage “to the history, legacy and significance of Penny Hardaway and her game-changing Nike silhouettes.” They feature premium leather detailing, embroidered Social Status x Nike Special Project branding and 3M detailing. Plus, the sneakers come with a shoebox inspired by Lil Penny toys. The “black/white” look also features pink in the heel bubble, which is a nod to the pink bubblegum kids on playgrounds historically enjoyed.
The first of the Social Status x Air Max Penny 2 “Playground” colorways to arrive is “Black/White.” From today, consumers can enter an in-store raffle at any The Whitaker Group store, enter the general raffle on the Social Status website, or enter the reserved raffle. to members of the Whitaker Group Discord. The Social Status x Air Penny 2 “Playground” in “Black/White” will then launch on September 30 via the retailer’s online store. The sneakers will retail for $200 in adult sizes.
Social Status said they will reveal the launch date and details for the “White/Blue” colorway at a later date.
As with all Whitaker Group collaborations – including the “Recess” video that was revealed with the Nike Air Max Penny 1 collaboration – the shoe was introduced with a compelling campaign. This time, Social Status released a video titled “Playground,” which was directed by the Turner Brothers and features a guest appearance from comedian Lou Young. The video, according to Social Status, is “the coming of age story of young James and his friends moving onto the basketball court and his long-awaited one-on-one match with Dez.” The retailer said the film concludes this year’s social status story chapter “with a showdown between James and Dez for honor, pride but also Deanna’s heart.”